Sales: Why You Can’t Afford To Have Slow Loading Web Pages
How A Slow Website Affects Sales
Having a slow website can dramatically impact your sales and SEO. Seems like a strange thing to worry about, right? But the speed of your web page affects a lot!Bounce rate. Search ranking. Conversion. Page counts. Even revenue (otherwise known as money in your bank account). And just about every major retailer online has come to the same conclusion: making your site faster can increase conversions.
How Slow Website Loading Times Will Kill Income
According to Google, mobile page speeds in every industry are too slow.
Google’s research found that for every little increase in a pages load time, customers leaving the page, ‘bounce’ catapults:
Companies, especially SME’s simply can’t sustain keeping customers with a slow website. It kills possible conversions, before customers even load the page to have a look! It is literally a case of timing yourself out of profits.
Why Web Pages Loading Slowly Affects SEO
For starters, site speed affects your search ranking. So page speed is a ranking factor in Google’s algorithm. In other words, fast load times equal higher rankings. And higher rankings lead to more traffic.
A faster web site means a better visitor experience. A slow website will lead to negative customer experience. Your bounce rate will skyrocket, page views will plummet. Most importantly, it results in the loss of money.
What Causes Pages Loading Slowly?
A number of factors affect how quickly/slowly your page will load. One of them is your host. For some hosts they will purposely slow down your site in order to try to get you to move to a premium hosting package. If this occurs consider finding a more suitable hosting provider.
Another factor could be too many ads. Ads are present to help people generate income from their websites. However, slow loading ads cause a significant increase in bounce rates.
Large images carry a great amount of size. It makes downloading the page for users slower and inefficient. So although images are excellent for content and SEO, try not to slow your web page speed by having too many hefty images.
Below you can see my preferred web page tester tool of choice, rates how well a site has compressed images:
Having a slow website will reduce your potential earnings by increasing bounce rate and can reduce your rankings, negatively influencing traffic.
So, keeping this in mind, keep what you need and let go of the hefty images that you don’t.