Stop right now, and picture yourself imagining a device which when used to look at something, displays information on whatever you want to know in front of you. This is the future that is near coming a reality.
Look at a historic building, and you’re told when and by whom it was built, focus on a restaurant, and a display pops up giving a menu and customer reviews, or point towards a male sitting opposite you on the metro, and find out this stranger’s name and age. Although seemingly scary, these are the sort of possibilities afforded by the new technology of augmented reality.
What is the difference between Virtual Reality and Augmented Reality?
To put it simply, to enter virtual reality you will need a headset. This headset will completely take over your vision and give you the impression that you’re someone else all-together. Headsets such as the Oculus Rift and The HTC Vive are completely opaque in order to completely block out your surroundings whilst you wear them. If you put this headset on when the lcd/lens is switched off then you will be immersed in complete blackout.
VR headsets completely take over your vision to give you the impression that you’re somewhere else. The HTC Vive, the Oculus Rift, and other headsets are completely opaque, blocking out your surroundings when you wear them. If you put them on when they’re turned off, you might think you’re blindfolded.
The main noticeable difference between both virtual reality and augmented reality is where VR replaces your vision, AR actually adds to it. The current Augmented reality devices out are the Microsoft HoloLens and various “smart-glasses” which seem as though they are just a really weak pair of glasses!
The development of AR is designed for completely free movement whilst projecting images over anything you feel you want to look at and change. The augmented concept also extends to smartphones & AR apps such as popular games like Pokemon Go, which uses your phone’s camera to track your surroundings and overlay additional information so you see two realities mixed into one.
Augmented technology can take us anywhere, big brands are taking full control and that is why Zara has introduced a new AR shopping app to really communicate with their consumers.
Where Can I find an Augmented Reality Development Company?
When you are looking for an augmented reality development company you should seek a company who are willing to put your vision to life in the most realistic way. If they are not willing to do that then keep searching for your perfect company as they do exist, it’s important to not let your vision be distorted but negativity around you. Put on a brave face and go into the world seeking your perfect partner! Your idea doesn’t even need to be original, it simply just needs to be a little better, if not easier to manage.
It is important to note that even if you don’t have the funds, some augmented reality development companies offer their services for a share in the product, so pitch well and all you’ll have to fork out for initially is time and effort!
How2Survive wish you all the best in your future ideas, stay fun, keep working hard and you’ll manage to change the world little by little.